Issues, Challenges, and Opportunities in Sustainable Tourism Development in Central Visayas: Specific and Common Concerns of Cebu and Bohol by Belinda F. Espiritu and Cora Jane C. Lawas

ABSTRACT This paper explores the status, issues and concerns, and challenges and opportunities in sustainable tourism development in Central Visayas using the framework of sustainable development, with its three aspects of socio-cultural sustainability, ecological...

An innovative experiential and collaborative learning approach to an undergraduate marketing management course: A case of the Philippines by Tiffany Adelaine G. Tan, Aileen Joan Vicente

ABSTRACT This paper proposes a collaborative approach with the Computer Science Department and Product Design Course to conducting Marketing Management (MM) in the undergraduate program to achieve the skills critical to the 21st-century. These skills are collaboration...