Social Media to Develop Students’ Creative Writing Performance

After a two-year suspension, the Philippine Department of Education resumed limited face-to-face (ftf) classes in May 2022, replacing modular distance learning. Nonetheless, the threat of COVID-19 transmission and the infrastructure damage caused by Typhoon Rai compelled us to transition to a blended learning mode of instruction. This mode of instruction paved the way for the incorporation of social media into education and displayed encouraging results for fostering student engagement. According to the results of the pre-test, students performed poorly in creative writing. To address the issue, we used Instagram as an intervention to improve students’ writing performance. During the implementation of blended learning, the teacher taught the concepts in ftf modality for three days while students wrote their works on Instagram online. This study examined the impact of using Instagram as an e-portfolio on the creative writing performance of students. The t-test results demonstrated a significant mean gain in their pretest-posttest performance after using Instagram. Social media enhanced their creative writing skills, grammar, vocabulary, self-awareness, and motivation, according to qualitative research. Students indicated that Instagram’s self-editing capabilities enhance metacognition and self-development via real-time comments and feedback.