{"id":268,"date":"2019-08-14T08:51:27","date_gmt":"2019-08-14T08:51:27","guid":{"rendered":"http:\/\/cvsc.upcebu.edu.ph\/?p=268"},"modified":"2019-08-14T08:51:27","modified_gmt":"2019-08-14T08:51:27","slug":"an-innovative-experiential-and-collaborative-learning-approach-to-an-undergraduate-marketing-management-course-a-case-of-the-philippines-by-tiffany-adelaine-g-tan-aileen-joan-vicente","status":"publish","type":"post","link":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/2019\/08\/14\/an-innovative-experiential-and-collaborative-learning-approach-to-an-undergraduate-marketing-management-course-a-case-of-the-philippines-by-tiffany-adelaine-g-tan-aileen-joan-vicente\/","title":{"rendered":"An innovative experiential and collaborative learning approach to an undergraduate marketing management course: A case of the Philippines by Tiffany Adelaine G. Tan, Aileen Joan Vicente"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"http:\/\/172.17.1.35\/wp-content\/uploads\/2019\/08\/Journal-1024x260.jpg\" alt=\"\" class=\"wp-image-269\" srcset=\"https:\/\/cvsc.upcebu.edu.ph\/wp-content\/uploads\/2019\/08\/Journal-1024x260.jpg 1024w, https:\/\/cvsc.upcebu.edu.ph\/wp-content\/uploads\/2019\/08\/Journal-300x76.jpg 300w, https:\/\/cvsc.upcebu.edu.ph\/wp-content\/uploads\/2019\/08\/Journal-768x195.jpg 768w, https:\/\/cvsc.upcebu.edu.ph\/wp-content\/uploads\/2019\/08\/Journal-1536x390.jpg 1536w, https:\/\/cvsc.upcebu.edu.ph\/wp-content\/uploads\/2019\/08\/Journal.jpg 1628w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>ABSTRACT<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p style=\"text-align:left\">This paper proposes a collaborative approach with the Computer Science Department and Product Design Course to conducting Marketing Management (MM) in the undergraduate program to achieve the skills critical to the 21st-century. These skills are collaboration and teamwork,<br \/> creativity, and critical thinking and problem-solving. This study aims to present a case of innovative experiential learning in teaching an advanced MM course by bringing in students from other programs (collaborative learning) and working with real-life clients (experiential learning).<br \/> Instead of the traditional teacher-centric lecturing and the use of case studies, this proposed approach is student-centric learning (i.e., students were tasked to identify the needs of the real life client and offer an innovative solution). Ninety five percent of the MM students found the<br \/> new method to be effective in terms of: applying theory in real life situation, improving their ability to identify needs and opportunities, developing actual products\/services based on the identified needs, working with an interdisciplinary team, enhancing their interpersonal skills,<br \/> developing their leadership skills, improving their communication skills, and encouraging them to keep learning. Areas for improvement are also discussed in the paper.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">PDF copy<br \/><a rel=\"noreferrer noopener\" href=\"https:\/\/doi.org\/10.1016\/j.ijme.2019.100309\" target=\"_blank\">https:\/\/doi.org\/10.1016\/j.ijme.2019.100309<\/a> <a href=\"http:\/\/PDF copy of the article https:\/\/doi.org\/10.1016\/j.ijme.2019.100309\">d<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRACT This paper proposes a collaborative approach with the Computer Science Department and Product Design Course to conducting Marketing Management (MM) in the undergraduate program to achieve the skills critical to the 21st-century. These skills are collaboration and teamwork, creativity, and critical thinking and problem-solving. This study aims to present a case of innovative experiential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-recent-publications"],"_links":{"self":[{"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvsc.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}